July 10, 2025
In a bold move signaling the growing intersection of social media, cryptocurrency, and institutional investment, Donald Trump Jr. has acquired a significant stake in Thumzup Media Corporation, a Los Angeles-based social media marketing platform that has recently adopted a Bitcoin (BTC) treasury strategy. This investment, valued at approximately $3.3 million to $4 million, underscores the increasing mainstream acceptance of Bitcoin as a corporate asset and highlights the Trump family’s deepening ties to the crypto industry.
Thumzup Media: From Social Media to Bitcoin Treasury
Thumzup Media Corporation operates a platform that empowers influencers to monetize their social media presence by promoting brands and products. Users, ranging from everyday individuals to established influencers, can earn revenue by sharing branded content on platforms like Instagram. Despite reporting just $151 in revenue and a $2.2 million loss in Q1 2025, Thumzup has made headlines with its pivot to a Bitcoin treasury strategy, a move popularized by companies like MicroStrategy.
In November 2024, Thumzup’s board approved the purchase of up to $1 million in Bitcoin as a corporate treasury asset, citing its finite supply and inflation-resistant qualities as a hedge against economic uncertainty. Since January 2025, the company has accumulated 19.11 BTC, valued at over $2.1 million, according to BitcoinTreasuries. To further expand its crypto holdings, Thumzup filed a universal shelf registration with the SEC in May 2025 to raise $200 million through debt and equity financing, with plans to diversify into other cryptocurrencies like Ethereum (ETH), Solana (SOL), Dogecoin (DOGE), Litecoin (LTC), XRP, and USD Coin (USDC).
CEO Robert Steele emphasized the strategic rationale behind this shift: “With the newly sanctioned Bitcoin ETFs and growing backing from institutional investors, Bitcoin presents a strong addition to our treasury approach. Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management.”
Donald Trump Jr.’s Investment: A Strategic Bet on Crypto
Donald Trump Jr.’s investment in Thumzup involves the acquisition of 350,000 shares, valued at approximately $3.3 million at a share price of $9.50, though some reports suggest the stake could be worth up to $4 million based on a higher share price of $12.36. The investment was made on the advice of his financial adviser, and Trump Jr. holds no operational role in the company.
This move aligns with the Trump family’s broader push into the cryptocurrency space. Both Donald Trump Jr. and his brother Eric are advising Dominari Securities, the firm that led Thumzup’s recent $6 million private funding round and has invested in Bitcoin ETFs. Additionally, Trump Media & Technology Group, the parent company of Truth Social, has committed $2.5 billion to building its own Bitcoin treasury and is exploring Bitcoin-related ETFs. The Trump family’s crypto ventures, including World Liberty Financial and American Bitcoin, reflect a strategic shift from their earlier skepticism toward digital assets, with former President Donald Trump now advocating for the U.S. to become the “crypto capital of the world.”
The Rise of Bitcoin Treasury Strategies
Thumzup’s adoption of a Bitcoin treasury strategy is part of a broader trend that began with MicroStrategy’s pioneering move in 2020. Since then, 258 institutions, including public companies, asset managers, and government organizations, have added Bitcoin to their corporate reserves, holding a combined $93.3 billion in BTC. MicroStrategy alone accounts for $66 billion of this total. However, analysts remain divided on the sustainability of this model, with some warning that a prolonged bear market could test the resilience of these strategies. A June 2025 report from venture capital firm Breed suggested that many Bitcoin treasury companies may face a “death spiral” if BTC prices decline significantly.
Despite these concerns, Thumzup’s diversification into altcoins like Ethereum, Solana, and XRP signals a broader approach to digital assets, aiming to hedge against Bitcoin’s volatility and tap into the growing crypto market. The company also plans to allow its over 1,000 advertisers to make payments in cryptocurrencies, further integrating digital assets into its business model.
The Trump Family’s Crypto Empire
The Trump family’s growing involvement in cryptocurrency extends beyond Thumzup. Trump Media & Technology Group, where Donald Trump Jr. serves as a board member and trustee of his father’s 53% stake, is positioning itself as a major player in the crypto industry with its $2.5 billion Bitcoin treasury initiative. Eric Trump, meanwhile, is advising Metaplanet, a Japanese firm aiming to become the second-largest corporate Bitcoin holder by 2027, and is involved with American Bitcoin, a crypto mining venture. These moves highlight the family’s multifaceted approach to digital assets, blending financial opportunity with political and cultural relevance.
What’s Next for Thumzup and the Crypto Treasury Trend?
Thumzup’s pivot to a crypto treasury strategy, coupled with high-profile investments like Donald Trump Jr.’s, underscores the growing legitimacy of Bitcoin and other cryptocurrencies in corporate finance. As Bitcoin hovers near all-time highs and institutional adoption accelerates, companies like Thumzup are betting on digital assets to enhance financial flexibility and appeal to a new generation of investors. However, the volatility of the crypto market and regulatory uncertainties remain key challenges.
For Thumzup, the road ahead involves scaling its social media platform while leveraging its crypto treasury to drive growth. With the backing of influential figures like Donald Trump Jr., the company is poised to gain visibility and attract further investment. Whether this strategy will prove sustainable in the face of market fluctuations remains to be seen, but Thumzup’s bold move signals a new era for social media and finance convergence.
Conclusion
Donald Trump Jr.’s investment in Thumzup Media Corporation marks a pivotal moment in the evolution of corporate Bitcoin adoption. By embracing a diversified crypto treasury strategy, Thumzup is positioning itself at the forefront of a transformative trend in finance. As the Trump family deepens its crypto ventures, their influence is helping to legitimize digital assets in mainstream markets. For investors and businesses alike, Thumzup’s journey offers a compelling case study in the potential—and risks—of integrating cryptocurrency into corporate strategy.
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