In a bold move to bring blockchain technology to the masses, Aptos Labs has launched an innovative Aptos EXPO Memorial Stamp Rally at Expo 2025 Osaka, Kansai, Japan, integrating Web3 technology into a fun, accessible, and engaging experience. This digital stamp collection campaign, embedded within the EXPO2025 DIGITAL WALLET, is set to captivate millions of visitors while showcasing the practical potential of Web3 in everyday applications. Here’s how Aptos is leveraging this global stage to redefine digital interaction and promote blockchain adoption.
A Gamified Gateway to Web3
The Aptos EXPO Memorial Stamp Rally is a scavenger hunt-style campaign designed to make Web3 technology approachable for everyone, regardless of their familiarity with blockchain. Built on Aptos’ high-performance, scalable, and secure Layer-1 blockchain, the initiative allows Expo visitors to participate in simple digital quests to earn Soulbound Tokens (SBTs)—unique, non-transferable NFTs that serve as digital stamps. Each stamp represents a decentralized application (dApp) within the Aptos ecosystem, such as Mereo, Rewardy, Storychat, and Tevi, offering participants a glimpse into the diverse possibilities of Web3.
By completing these quests, participants unlock exclusive rewards, including Expo Tokens, which can be converted into “Myakupe!” gift codes redeemable at thousands of stores across Japan. Those who collect three or more SBTs in the first phase (running through June 30, 2025) are entered into a lucky draw for a chance to win JPY 500 worth of Expo Tokens, powered by Aptos’ transparent On-chain Randomness technology. This seamless blend of gamification and blockchain functionality demonstrates how Web3 can enhance real-world experiences without requiring technical expertise.
Bridging Web2 and Web3 for Millions
Expo 2025, expected to attract over 28 million visitors from April to October 2025, provides an unparalleled platform for Aptos to showcase its vision of making Web3 accessible. The EXPO2025 DIGITAL WALLET, powered by Aptos, has already seen remarkable traction, processing 558,000 transactions and onboarding 133,000 new accounts in its first week alone. By May 2025, the wallet recorded nearly 100% growth in transaction volume and new accounts, reaching 1.28 million transactions and 271,000 accounts since its launch.
The stamp rally campaign builds on this momentum, offering a Web2-like experience—intuitive and familiar—while introducing users to the power of Web3. Visitors can collect digital stamps by engaging with Expo pavilions, tourist spots, or partnered services, such as Suntory’s Expo Art Vending Machines or Nankai Electric Railway’s NFT stamp rally at locations like Namba CITY. These initiatives, supported by collaborations with organizations like the Japanese National Tourism Organization and Osaka Restaurant Management Association, create a vibrant ecosystem where blockchain enhances everyday interactions.
As Avery Ching, CEO of Aptos Labs, stated, “This initiative is more than just a digital campaign. It’s a hands-on gateway to the future, where Web3 becomes the foundation of real-life, everyday applications.”
Why It Matters: Web3 in the Real World
Aptos’ digital stamp collection is more than a novelty—it’s a strategic effort to demystify blockchain technology and drive mass adoption. By integrating Web3 into a global event like Expo 2025, Aptos is proving that blockchain can be:
- Accessible: No Web3 skills are required to participate, making it inclusive for all ages and backgrounds.
- Practical: From secure payments with MYAKU-PE! to collecting commemorative NFTs, the wallet showcases real-world utility.
- Engaging: The gamified experience encourages participation, with 285,000+ users and over 1 million stamp transactions already recorded.
The campaign also aligns with Expo 2025’s mission to promote future technologies and global innovation. By partnering with HashPort and HashPalette, Aptos has strengthened its foothold in Japan’s burgeoning Web3 market, following its acquisition of HashPalette in October 2024. This strategic move has enabled the integration of the Palette Chain ecosystem into Aptos, enhancing the wallet’s speed, security, and digital asset management capabilities.
A Growing Ecosystem of Rewards and Opportunities
The stamp rally unfolds in two thematic phases, with the first phase focusing on entertainment dApps. Participants can earn exclusive SBTs, such as the Myaku-Myaku SBT, which serves as a digital passport for Expo events, or the EXPO’70 NFT, a nod to the 1970 Osaka World Expo. These digital collectibles not only hold sentimental value but also unlock perks like event tickets or special prizes through lotteries.
Beyond the rally, the EXPO2025 DIGITAL WALLET offers a range of features, including:
- MYAKU-PE!: Electronic money for secure payments at Visa touch-enabled stores nationwide.
- MYAKU-PO!: Points earned through Expo-related programs.
- MYAKU-N!: Unique NFTs that enhance the Expo experience.
With an extensive advertising campaign at key locations like Osaka JR Station, Aptos is ensuring the wallet reaches a wide audience, fostering adoption and excitement.
The Bigger Picture: Aptos’ Vision for Web3
Aptos Labs, backed by top-tier investors like a16z, Binance Labs, and Franklin Templeton, is among the fastest-growing Layer-1 blockchains, with a Total Value Locked (TVL) of approximately $1 billion since November 2024. Its focus on scalability and usability positions it as a leader in Web3 innovation. The success of the EXPO2025 DIGITAL WALLET underscores Aptos’ ability to deliver high-performance solutions for large-scale events, setting a precedent for future blockchain integrations.
As Seihaku Yoshida, CEO of HashPort Inc., noted, “We’re excited to see the EXPO2025 DIGITAL WALLET continue to grow as a platform connecting people with cutting-edge technology in simple yet impactful ways.”
Join the Web3 Revolution at Expo 2025
The Aptos EXPO Memorial Stamp Rally is a landmark initiative that brings Web3 to life for millions. Whether you’re a blockchain enthusiast or a curious Expo visitor, this digital stamp collection offers a unique opportunity to explore the future of technology while enjoying a world-class event.
Ready to dive in? Download the EXPO2025 DIGITAL WALLET from the App Store or Google Play and start collecting your digital stamps today. For more details, visit expo2025-wallet.com.
Let’s make history together at Expo 2025 Osaka!
